“It’s one thing to have your website load in your customer’s mobile phone, but most websites were not designed to be viewed on the small screens of a mobile phone. This results in a frustrating experience for end users and why a mobile optimized website is a necessity.
A website that loads into your mobile phone is NOT a mobile website. A mobile website that is designed and arranged specifically for the mobile user IS a mobile optimized website. Your customers expect their experience on your site via their mobile phone to be as good as their normal desktop experience.
60% of users expect a mobile website to load in 3 seconds or less
71% of users expect a mobile website to load as fast as a desktop website
78% will retry a site two times or less if it does not load initially” ~ New Trendz